February 2, 20264 min read
Building Without a Plan
On choosing the next project the way you'd choose a meal — by what you're hungry for, not by what fits the strategy deck.
The better answer to 'what's the strategy?' is sometimes that there isn't one yet. There is a direction, a stomach for risk, and a willingness to find out.
The phrase Unplanned Ambition is meant literally. The ambition is real. The plan is improvised. Every project on this site started as something I wanted badly enough to do without asking permission, including from myself.
If a plan emerges later, fine. If it doesn't, the work is still the work.
Written for Unplanned Ambition.