Problem
A small studio wanted a brand that could carry across product, prose, and process — without looking like a startup.
Process
- 01
Audited every public touchpoint and stripped the surface area to four primitives.
- 02
Designed a wordmark and a single accent gesture that survives any medium.
- 03
Wrote the voice guide as a one-page contract instead of a 40-page manual.
Outcome
A brand the team can apply themselves, in any tool, without needing a designer in the loop.
Visuals
Imagery placeholder